The Portland Police came to us wanting help creating a campaign to assist their efforts to stop human trafficking in our local area.
The Red Means Help campaign reaches out to victims in their own languages. It lets them know that the Portland Police want to help and that they have rights. Most importantly it offers them a nonverbal tool to break their silence: show a red object to an officer for help. By showing red to an officer it instantly creates statistics and therefore leads to future funding.